DMIT Solutions

Mourne Exterior

Client
Mourne Exterior
Year
2026
Disciplines
E-commerce, AI, Automation, Web Development
Services
Web development, E-commerce, AI integration, Automation, Conversion design
Mourne Exterior homepage: a full-width photograph of a porcelain-paved terrace behind the headline “Quality Outdoor Tiles, Built to Last”, with shop and tile calculator buttons.

01Overview

An outdoor porcelain supplier's website rebuilt as a digital sales system: a WooCommerce storefront, an AI tile visualiser and an interactive area calculator, each ending in a route to buy or request a quote.

Technology

  • WordPress
  • WooCommerce
  • Gemini API
  • n8n
  • Claude
  • Canva
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The problem

Mourne Exterior sells outdoor porcelain paving — a considered purchase that stalls at two points. Customers cannot picture how a tile will look in their own space, and they are unsure how much to order once wastage and pallet sizes are accounted for. A brochure website answers neither question, so enquiries arrive incomplete and buying decisions get deferred.

The solution

DMIT built the site as a commercial system rather than a set of pages. A WooCommerce storefront carries the full range with filtering, specification detail and pricing by square metre. An AI tile visualiser lets a customer upload a photo of their own patio or path, choose a porcelain series, and preview the finished surface. An interactive calculator turns measurements into an area, adds a wastage allowance and converts the result into pallets. Both tools end in the same place: buy the recommended tile, or request a free personalised quote.

The outcome

The website now does work the business previously did by hand. A visitor can see a product in their own space, work out what they need, and either order it or start a quote in the same session — so an enquiry arrives with the space, the quantity and the product already attached to it.

02Inside the build

The Mourne Exterior shop, listing outdoor porcelain tiles with collection and price filters alongside product cards priced per square metre.
01The storefront — the full range, filterable, priced by square metre.
A Mourne Exterior product page for Regency Classic French Pattern tiles, showing sizes, thickness, slip and frost ratings, and a quantity selector that converts square metres into pallets.
02Product detail, with quantities that convert into pallets as you type.
The AI tile visualiser on Mourne Exterior, processing an uploaded photograph of a customer's patio with the note that visualisations are AI-generated guides.
03The visualiser at work on a customer's own photograph.
The Mourne Exterior tile calculator, converting entered area measurements and a wastage allowance into a recommended order with buttons to shop the tiles or request a quote.
04The calculator — measurements in, a recommended order and two routes out.
The Mourne Exterior request-a-quote page, with staged fields for contact details, project information and product selection.
05The quote pathway both tools lead into.
The Mourne Exterior projects section, showing completed patio and paving installations as a grid of photographed case studies.
06A projects section, so completed installations become proof.
Screen recording of the Mourne Exterior AI tile visualiser.
The visualiser returning a finished surface on the customer's own photo, then offering the tile to buy or a free personalised quote.

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→Start a project

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